Our insights
Federal and State Government Budgets season garner strong reader interest as cost of living bites – Ipsos iris data
25 June 2024 – As many Australians still battle with cost of living issues, the Federal and State Governments’ Budget announcements fuelled interest in News websites and apps during May, as readers sought trusted online content to understand the Budget implications on their lives, according to Ipsos iris data.
Breaking local and global news events capture the attention of Australians during April – Ipsos iris data
22 May 2024 – During April, breaking news events both locally and globally captured the attention of Australians across news websites and apps, reinforcing that digital websites and apps are an essential go to source for the big stories that impact the lives of Australians.
Australians seek out entertainment and sports news online as a balance to serious news events – Ipsos iris data
23 April 2024 – Australians sought out a mix of more light-hearted entertainment and sports news content to balance the serious news events occurring locally and internationally, according to the Ipsos iris data for March 2024.
Politicians behaving badly, to the cost of living silver lining of tax cuts, plus wars and storms, piqued Australians’ interest in online news – Ipsos iris data
22 March 2024 – As the cost of living crisis lingers, it was politics, tax cuts, wars and storms that drove consumption of Australia’s news websites and apps in February, according to today’s Ipsos iris data.
From Queen Mary to pop princess Taylor Swift: Australians seek out all things ‘royal’ in January – Ipsos iris data iris data
22 February 2024 – Despite the cost-of-living crisis, Australians are still keen to make holiday plans in 2024, with digital audiences for travel search notching up record numbers in January, according to Ipsos iris data.
The biggest website winners in 2023 were retail shopping sites and apps but Open AI topped the list – Ipsos iris data
22 January 2023 – The cost of living crisis in 2023 saw Australians flock to shopping websites and apps to hunt for value and convenience, with retail-related companies dominating audience growth in the top 100 consumer websites and apps in 2023, however Open AI, owners of ChatGPT, topped the list as consumers embraced AI technology, according to Ipsos iris data.
As Spring is in the air, so is Australia’s great love affair with all things housing, as almost 13 million people read about property online in October – Ipsos iris data
22 November 2023 – Spring is in the air which can only mean one thing – Australia’s love affair with housing begins, with 12.9 million people reading about homes and property in October, up 2.9% on the month prior, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by IAB Australia.
Resignations, red carpets, and Rupert’s retirement drive online consumption of news content in September – Ipsos iris data
24 October 2023 – Major news events including high profile resignations, red carpet events for footy medals, and Rupert Murdoch’s retirement saw consumption of online news content rise by 0.6% to 20.2 million for the month of September, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by IAB Australia.
When too much sport is never enough: Young women lead online consumption of Women’s World Cup content as Matildas captivate Australians in August – Ipsos iris data
22 September 2023 – Australians’ love of all things sport reached new levels during August as the FIFA Women’s World Cup saw a record 14.4 million Australians flock to sports websites and apps, and the sports sections of news sites and apps, particularly young women, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by the IAB Australia.
Sport, rental crisis and entertainment saw more than 20 million Australians used a news website or app in July – Ipsos iris data
21 August 2023 – Major news including sport such as the State of Origin and Ashes, the rental crisis, the Voice Referendum and entertainment related stories including the Logies and death of singer Sinead O’Connor, drove strong interest among Australians in July, with 20.1 million people using news websites and apps, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by the IAB Australia.