Ipsos iris

The Australian industry standard for online audience measurement. IAB Australia preferred supplier 2023.

Smarter thinking.
Better decisions


Smarter design


Ipsos iris utilises a rigorous industry recognised establishment survey, high-quality single-source panel and site-centric solution. All this is brought together to deliver you a richer understanding of audience behaviour.




Future Ready

We recognise that mobile is increasingly people’s first choice, and that life isn’t just lived on one device. That’s why Ipsos iris is mobile-first, multi-device, and cross-media capable, to remove audience duplication, give you the bigger picture of online audience behaviour and ultimately make more informed decisions.


local partner

Our Australian-based team will help you embed Ipsos iris throughout your organisation and explore how you can make the most out of the data, through flexible, intuitive and simple deliverables.

What we do

The media landscape is becoming more complex and is producing more data than ever. This is raising questions around objectivity and transparency and is challenging us to better navigate this world to ensure we make the right decisions for our clients and businesses.

Ipsos iris, our online audience measurement solution, is built for the needs of the industry and will allow you to: reassert your value proposition, have greater differentiation, enable ROI for your clients, and give you a trusted independent foundation to make evidence-based decisions off.

From launch in Q1 2023, Ipsos iris will be IAB Australia’s preferred supplier of Australian online audience measurement data.

About Ipsos

Because we measure audiences of media content in more than 70 countries, Ipsos is at the forefront of the latest techniques and methodologies required to measure more platforms, more quickly, and more accurately, both now and in the future.

In Australia, we have developed the leading single-source, multi-platform, passive measurement panel and work across the industry with partners such as OzTAM.

About IAB Australia

IAB Australia defines and governs the industry standard for Australian online audience measurement.

After an industry consultation and tender process in 2021, IAB Australia appointed Ipsos as its research partner from 2022. The mission is to build a solution that can keep up with changing consumer media consumption on every device, service and platform.

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