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The biggest website winners in 2023 were retail shopping sites and apps but Open AI topped the list – Ipsos iris data

The biggest website winners in 2023 were retail shopping sites and apps but Open AI topped the list – Ipsos iris data

22 January 2023 – The cost of living crisis in 2023 saw Australians flock to shopping websites and apps to hunt for value and convenience, with retail-related companies dominating audience growth in the top 100 consumer websites and apps in 2023, however Open AI, owners of ChatGPT, topped the list as consumers embraced AI technology, according to Ipsos iris data.

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As Spring is in the air, so is Australia’s great love affair with all things housing, as almost 13 million people read about property online in October – Ipsos iris data

As Spring is in the air, so is Australia’s great love affair with all things housing, as almost 13 million people read about property online in October – Ipsos iris data

22 November 2023 – Spring is in the air which can only mean one thing – Australia’s love affair with housing begins, with 12.9 million people reading about homes and property in October, up 2.9% on the month prior, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by IAB Australia.

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When too much sport is never enough: Young women lead online consumption of Women’s World Cup content as Matildas captivate Australians in August – Ipsos iris data

When too much sport is never enough: Young women lead online consumption of Women’s World Cup content as Matildas captivate Australians in August – Ipsos iris data

22 September 2023 – Australians’ love of all things sport reached new levels during August as the FIFA Women’s World Cup saw a record 14.4 million Australians flock to sports websites and apps, and the sports sections of news sites and apps, particularly young women, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by the IAB Australia.

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Sport, rental crisis and entertainment saw more than 20 million Australians used a news website or app in July – Ipsos iris data

Sport, rental crisis and entertainment saw more than 20 million Australians used a news website or app in July – Ipsos iris data

21 August 2023 – Major news including sport such as the State of Origin and Ashes, the rental crisis, the Voice Referendum and entertainment related stories including the Logies and death of singer Sinead O’Connor, drove strong interest among Australians in July, with 20.1 million people using news websites and apps, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by the IAB Australia.

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