Our insights
Click, cart, repeat: end of year sales events see close to 22 million people hit retail and commerce websites in December – Ipsos iris data
23 January 2026 – December delivered a near-universal online shopping moment, closing out an extended end-of-year sales period that began in October, as sustained promotional activity and Christmas demand saw 21.79 million Australians, or 98.5% of the online population aged 14+, flock to retail and commerce websites and apps, according to Ipsos iris data released today.
Australians are on the move: Close to 19 million people turn to travel websites and apps ahead of summer holidays – Ipsos iris data
24 November 2025 – As summer holidays tantalisingly approach, Australians have their minds on travel and getting around with 18.8 million people, or 85% of Australians aged 14+, using a travel website or app during October, according to the latest Ipsos iris data released today.
When too much sport is never enough: festival of the boot sees fans flock to sports websites and apps – Ipsos iris data
23 October 2025 – More than six in 10 Australians, or 14.06 million people aged 14+, visited a sports website or app in September as cliff hanger AFL, NRL and NRLW finals gripped a nation of sports fanatics, according to new Ipsos iris data released today.
More than 21 million people used a news website or app in August, representing 96% of online Australians – Ipsos iris data
22 September 2025 – More than 21 million Australians used a news website or app in August, with content reaching 96% of people online nationwide, new Ipsos iris data has revealed.
Ipsos iris GenZ Category Report: A deep dive into online behaviour and attitudes.
The report looks into the digital media use of GenZ in Australia relating to key media and industry categories to develop insights relevant to content publishers, social media platforms and marketing and media investment strategists.
The great Australian dream: close to 14 million Australians used a home and property website or app in July, as people start to plan their next real estate move – Ipsos iris data
21 August 2025 – Australians have responded to the year’s reductions in interest rates and softening cost-of-living pressures to start planning their next real estate move, with nearly 14 million Australians using a home and property website or app in July, new Ipsos iris data has revealed.
Game on: nearly 17 million Australians played online games in June, as online gaming use continues to grow – Ipsos iris data
22 July 2025 – Australians are embracing online gaming in huge numbers, with nearly 17 million visiting a games website or app in June, new Ipsos iris data shows.
That’s entertainment: 21.8 million aged 14+ used entertainment sites and apps in May, with Gen Z’s leading the charge – Ipsos iris data
24 June 2025 – Australians love their entertainment, with 21.8 million, or 98% of the population aged 14+ using an entertainment website or app in May, and Gen Z is leading the charge, according to the latest Ipsos iris data.
Democracy debates, macabre mushrooms, compelling conclaves,Trump tariffs and everything in between: Australian news websitesand apps see audiences rivetted – Ipsos iris data
22 May 2025 – Major local and international news events, including lead up to the Federal election, the death of Pope Francis, the Erin Patterson mushroom trial, and US President Donald Trump’s tariff trade war, saw 21.3 million readers rivetted to Australian websites and apps, the latest Ipsos iris data for April shows.
The ides of March: An Oval Office confrontation, a cyclone called Alfred, and reality TV dramas see Australians flock to newswebsites and apps – Ipsos iris data
24 April 2025 – Several major local and international news events, including Tropical Cyclone Alfred
in Queensland, saw a surge in Australians turning to news websites and apps last month resulting in
a 4.3% rise in audience to 21.6 million people, the latest Ipsos iris data for March shows.