Our insights
Australians seek out entertainment and sports news online as a balance to serious news events – Ipsos iris data
23 April 2024 – Australians sought out a mix of more light-hearted entertainment and sports news content to balance the serious news events occurring locally and internationally, according to the Ipsos iris data for March 2024.
Politicians behaving badly, to the cost of living silver lining of tax cuts, plus wars and storms, piqued Australians’ interest in online news – Ipsos iris data
22 March 2024 – As the cost of living crisis lingers, it was politics, tax cuts, wars and storms that drove consumption of Australia’s news websites and apps in February, according to today’s Ipsos iris data.
From Queen Mary to pop princess Taylor Swift: Australians seek out all things ‘royal’ in January – Ipsos iris data iris data
22 February 2024 – Despite the cost-of-living crisis, Australians are still keen to make holiday plans in 2024, with digital audiences for travel search notching up record numbers in January, according to Ipsos iris data.
The biggest website winners in 2023 were retail shopping sites and apps but Open AI topped the list – Ipsos iris data
22 January 2023 – The cost of living crisis in 2023 saw Australians flock to shopping websites and apps to hunt for value and convenience, with retail-related companies dominating audience growth in the top 100 consumer websites and apps in 2023, however Open AI, owners of ChatGPT, topped the list as consumers embraced AI technology, according to Ipsos iris data.
As Spring is in the air, so is Australia’s great love affair with all things housing, as almost 13 million people read about property online in October – Ipsos iris data
22 November 2023 – Spring is in the air which can only mean one thing – Australia’s love affair with housing begins, with 12.9 million people reading about homes and property in October, up 2.9% on the month prior, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by IAB Australia.
Resignations, red carpets, and Rupert’s retirement drive online consumption of news content in September – Ipsos iris data
24 October 2023 – Major news events including high profile resignations, red carpet events for footy medals, and Rupert Murdoch’s retirement saw consumption of online news content rise by 0.6% to 20.2 million for the month of September, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by IAB Australia.
When too much sport is never enough: Young women lead online consumption of Women’s World Cup content as Matildas captivate Australians in August – Ipsos iris data
22 September 2023 – Australians’ love of all things sport reached new levels during August as the FIFA Women’s World Cup saw a record 14.4 million Australians flock to sports websites and apps, and the sports sections of news sites and apps, particularly young women, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by the IAB Australia.
Sport, rental crisis and entertainment saw more than 20 million Australians used a news website or app in July – Ipsos iris data
21 August 2023 – Major news including sport such as the State of Origin and Ashes, the rental crisis, the Voice Referendum and entertainment related stories including the Logies and death of singer Sinead O’Connor, drove strong interest among Australians in July, with 20.1 million people using news websites and apps, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by the IAB Australia.
More than 20 million Australians used a news website or app in June as Australians can’t shake it off with Taylor Swift ticket frenzy compelling online audiences – Ipsos iris data
24 July 2023 – Major news continues to drive strong interest among Australians, with news events such as the Taylor Swift concert ticket frenzy, the missing Titanic submersible, sporting clashes including the State of Origin and the Ashes, and the tragic Hunter Valley wedding party bus crash, seeing 20.1 million people use news websites and apps during June, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by the IAB Australia.
Major news events see more than 20 million people use a news website or app in May – Ipsos iris data
22 June 2023 – Major news events such as the King’s Coronation ceremony, the Federal Budget, the NRL State of Origin, the death of MasterChef judge Jock Zonfrillo, Eurovision and the Met Gala drove interest in News websites and apps, with 20.2 million people using them during May, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by the IAB Australia.