About Ipsos iris
What it measures
Our key metrics are designed to give you a robust view of Australian online audience behaviour across devices.
Desktop, smartphone and tablets
Giving you a robust view of Australian online audience behaviour across devices.
Text, video and audio
Allowing you to understand audience behaviour over multiple forms of content.
Going beyond demographics to provide lifestyle statements across a wide range of areas.
Websites, mobile websites and apps
To let you understand audience numbers and time spent across platforms.
Providing you with daily trafiic data, with a one day delay, enabling you to make more precise decisions.
Monthly audience data across browsers and apps, for text and video content, across desktop/laptop, smartphone, tablet. Includes off-platform content measurement..
Providing an understanding of detailed demography, including: age, gender, social grade and household composition.
How we will be supporting you
We want to support and help you on the journey to making this a reality, ensuring that the transition is as smooth as possible. Please do get in touch if you have any questions, or would like to be involved in one of our workstreams.