About Ipsos iris
How it works
Establishment survey
The essential foundation for any measurement survey – the establishment survey will provide digital universe estimates and panel recruitment targets.
Measurement of small sites
For those smaller sites our solution ensures we have ways to collect data to allow measurement of smaller sites that aren’t captured on the single-source panel.
4,000 single-source mobile first, multi device panel
A single-source high-quality panel provides a simple and transparent solution to passively understand people’s cross-device behaviour.
Distributed Content
Measurement of off-platform content including Google AMP, Google News, Facebook, YouTube, Apple News and Instagram.
Site-centric measurement
A tag inserted into websites and a SDK in apps allows traffic to sites and apps to be counted.
World class data science
Data science brings together single-source panel data and site-centric measurement to create people based audience estimates, and deliver high-quality data to market.
What it measures
Desktop, smartphone and tablets
Text, video and audio
Lifestyle Statments
Websites, mobile websites and apps
Daily data
Monthly data
Demographic audiences
Informing every area of your business
If you are a media agency
1. Research and data
Quicker, more relevant insights for your clients.
2. Strategy
Complete online market understanding and better targeting.
3. Planning
Multi-device analysis by channel and brand forming the foundation of the media plan.
4. Buying
Foundational media plan underpins the buy.
If you are a media owner
1. Research, data and insights
Derive insights, tell better stories, understand duplication, and drive loyalty.
2. Marketing
Better market understanding to help power an effective strategy.
3. Sales
Granular, richer data allowing you to build compelling sales narratives to help support ROI.
4. Editorial
Power your content creation and deliver differentiation for your brand in market.
If you are an advertiser
1. Market and audience intelligence
Providing trends, market insights, and estimates of the Australian digital market for continuous planning, helping you understand the market opportunity.
2. Competitive intelligence
Benchmarking usage and attitudes of consumers on competitive sites, along with journey mapping to monitor your competitors.
3. Research, consumer data, and insight
Understand the online consumer journey to help you in building your digital strategy.
4. Media strategy
Understand which platforms work best to establish where you should make your business investments.
5. Advertising strategy
Establish where, when and how often you should advertise and which digital platforms to invest in.
How we will be supporting you
We want to support and help you on the journey to making this a reality, ensuring that the transition is as smooth as possible. Please do get in touch if you have any questions, or would like to be involved in one of our workstreams.