World-first, cross-channel industry endorsed audience integration.

Here you will find the release dates for the Ipsos iris rankings and OzTAM database for 2024.

A detailed view of methodology, scope and inclusions.

Reporting rules, how to source and common definitions.

Our intuitive and straightforward reporting interface covers the whole digital journey in one place and has a smarter design to help you make better decisions. The interface has two main functions: daily dashboard and report types.

Ipsos invites all publishers to tag their digital assets to guarantee accurate measurement within Ipsos iris, the new solution endorsed by IAB Australia as the industry standard for Australian online audience measurement.

A key part of the Ipsos iris solution is tagging. This article explains the importance of tagging and more about the Ipsos iris tag.

Tagging apps on Ipsos iris allows for a better understanding of the true breadth, depth and value of your app audiences’ behaviour.