Product
Ipsos iris Footprints: From awareness to purchase, understand the complete digital journey.
Pinpoint crucial digital touchpoints to understand the journey, from awareness to purchase
Ipsos iris expands into Connected TV
World-first, cross-channel industry endorsed audience integration.
Ipsos iris & OzTAM database release schedule 2024
Here you will find the release dates for the Ipsos iris rankings and OzTAM database for 2024.
Ipsos iris Product Guide
A detailed view of methodology, scope and inclusions.
Ipsos iris User Guide
Reporting rules, how to source and common definitions.
Ipsos iris Reporting Interface
Our intuitive and straightforward reporting interface covers the whole digital journey in one place and has a smarter design to help you make better decisions. The interface has two main functions: daily dashboard and report types.
Tagging Starts Here
Ipsos invites all publishers to tag their digital assets to guarantee accurate measurement within Ipsos iris, the new solution endorsed by IAB Australia as the industry standard for Australian online audience measurement.
Tag Up and be Counted
A key part of the Ipsos iris solution is tagging. This article explains the importance of tagging and more about the Ipsos iris tag.
Tagging Apps with IAB Australia and Ipsos iris
Tagging apps on Ipsos iris allows for a better understanding of the true breadth, depth and value of your app audiences’ behaviour.