Below you’ll find the most recently published IAB Ipsos iris monthly data for February 2023.

Top 10 News Category (excluding Weather & Aggregators)

Top 10 Fast Food & Delivery Category*

DEFINITIONS

Media Type:

Brand Group. This is the second level of reporting in Ipsos iris and includes all the media entities and content belonging to a single brand including websites, apps and content distributed on other platforms under this brand such as Apple News and social media.

Category:

News Category: This is a ranked list of brand groups and represents their total audience for overall news content. This list excludes weather brands and news aggregator brands.

Fast Food & Delivery Category: This is a ranked list of brand groups and represents their total audience for Fast Food & Delivery which is a sub-category of the overall retail and commerce content and services.

Metrics:

Audience (000s). This is the number of people who have visited or viewed digital content or services within the month of measurement. It is reported in (000s), so 21,037 (000’s) is 21,037,000 people.

AVG. MINS PP. This is the average number of minutes spent by people who have visited or viewed digital content or services within the month of measurement, it is reported in minutes and seconds (00:00).

Sourcing.

Data should be sourced as follows:

If using table as supplied (both metrics and both time periods):

Source: Ipsos iris Online Audience Measurement Service January and February 2023, Age 14+, PC/laptop/smartphone/tablet, Text only, Brand Group, Audience (000s), AVG MINS PP (00:00)

If reporting time periods or metrics individually:

Source: Ipsos iris Online Audience Measurement Service February 2023, Age 14+, PC/laptop/smartphone/tablet, Text only, Brand Group, Audience (000s)

Source: Ipsos iris Online Audience Measurement Service February 2023, Age 14+, PC/laptop/smartphone/tablet, Text only, Brand Group, AVG MINS PP (00:00)

Sourcing approval

If you have any questions on using the data or how to quote the data publicly please contact Ipsos at support-au@ipsos.com

Previous Rankings

To view previous months rankings please go to our Rankings Archive.