Below you’ll find the most recently published IAB Ipsos iris monthly data for January 2023.

Top 10 Organisation rankings January 2023

Source: Ipsos iris Online Audience Measurement Service January 2023, Age 14+, PC/laptop/smartphone/tablet, Text only, Organisation, Audience (000s), AVG MINS PP (00:00)

Top 10 News category rankings January 2023

Source: Ipsos iris Online Audience Measurement Service January 2023, Age 14+, PC/laptop/smartphone/tablet, Text only, News category, Audience (000s), AVG MINS PP (00:00)

Top 10 Retail and Commerce category rankings January 2023

Source: Ipsos iris Online Audience Measurement Service January 2023, Age 14+, PC/laptop/smartphone/tablet, Text only, Retail and Commerce Category, Audience (000s), AVG MINS PP (00:00)
DEFINITIONS

Media Type:

Organisation.  This is the top level of reporting in Ipsos iris and includes audience to all digital content and services owned by an organisation.

Brand Group. This is the second level of reporting in Ipsos iris and includes all the media entities and content belonging to a single brand including websites, apps and content distributed on other platforms under this brand such as Apple News and social media.

Category:

News Category: This is a ranked list of brand groups and represents their total audience for overall news content. This list excludes weather brands and news aggregator brands.

Retail & Commerce Category: This is a ranked list of brand groups and represents their total audience for overall retail and commerce content and services.

Metrics:

Audience (000s). This is the number of people who have visited or viewed digital content or services within the month of measurement. It is reported in (000s), so 21,037 (000’s) is 21,037,000 people.

AVG. MINS PP. This is the average number of minutes spent by people who have visited or viewed digital content or services within the month of measurement,  It is reported in minutes and seconds.  (00:00)

Sourcing.

Data should be sourced as follows:

If using table as supplied (both metrics):

Source: Ipsos iris Online Audience Measurement Service January 2023, Age 14+, PC/laptop/smartphone/tablet, Text only, Organisation, Audience (000s), AVG MINS PP (00:00)

If reporting metrics individually:

Source: Ipsos iris Online Audience Measurement Service January 2023, Age 14+, PC/laptop/smartphone/tablet, Text only, Organisation, Audience (000s)

Source: Ipsos iris Online Audience Measurement Service January 2023, Age 14+, PC/laptop/smartphone/tablet, Text only, Organisation, AVG MINS PP (00:00)

 

Sourcing approval

If you have any questions on using the data or how to quote the data publicly please contact Ipsos at support-au@ipsos.com