Top 10 News Category (excluding Weather & Aggregators)
Top 10 Sports Category
Media Type:
Brand Group. This is the second level of reporting in Ipsos iris and includes all the media entities and content belonging to a single brand including websites, apps and content distributed on other platforms under this brand such as Apple News and social media.
Category:
News Category: This is a ranked list of brand groups and represents their total audience for overall news content. This list excludes weather brands and news aggregator brands.
Sports Category: This is a ranked list of brand groups and represents their total audience for overall sports content and services.
Metrics:
Audience (000s). This is the number of people who have visited or viewed digital content or services within the month of measurement. It is reported in (000s), so 21,037 (000’s) is 21,037,000 people.
AVG. MINS PP. This is the average number of minutes spent by people who have visited or viewed digital content or services within the month of measurement, It is reported in minutes and seconds. (00:00)
Sourcing.
Data should be sourced as follows:
If using table as supplied (both metrics):
Source: Ipsos iris Online Audience Measurement Service March 2023, Age 14+, PC/laptop/smartphone/tablet, Text only, Organisation, Audience (000s), AVG MINS PP (00:00)
If reporting metrics individually:
Source: Ipsos iris Online Audience Measurement Service March 2023, Age 14+, PC/laptop/smartphone/tablet, Text only, Organisation, Audience (000s)
Source: Ipsos iris Online Audience Measurement Service March 2023, Age 14+, PC/laptop/smartphone/tablet, Text only, Organisation, AVG MINS PP (00:00)
Sourcing approval
If you have any questions on using the data or how to quote the data publicly please contact Ipsos at support-au@ipsos.com