The recording is now available to view for our latest Ipsos iris and IAB Australia webinar, Building The Future: Ipsos iris, IAB Australia Endorsed Audience Measurement Information Session.

In 2021, IAB Australia appointed Ipsos as the industry’s exclusive and preferred supplier for the planning, buying and reporting of digital audience measurement data in Australia from 2022. The Ipsos Iris audience measurement system is currently being built from the ground up in collaboration with IAB Australia to meet the needs of the Australian market. Ipsos Iris will allow media owners to reassert their value proposition and prove greater differentiation and provide agencies and advertisers a trusted independent foundation to make evidence-based media decisions. This webinar session will provide information for media owners, agencies and advertisers on what Ipsos Iris will deliver to the market and how it will adapt to changing requirements as the industry develops in future years. Importantly this session will also provide information on how media owners can get involved and participate in the measurement system, including key requirements for site and app tagging. It’s vitally important to have a robust, transparent and inclusive standardised currency from an independent measurement vendor to provide a level playing field for comparison of audience reach and characteristics, register for this webinar session to find out how you can be involved.

If you would like to know more about Ipsos iris, contact us at: