Webinar recording | Building The Future: Ipsos iris, IAB Australia Endorsed Audience Measurement Information Session
Ipsos is excited to provide an update on what the launch of Ipsos iris, the IAB Australia endorsed solution for online audience measurement in Australia, means for the industry.
In a snapshot from the UK, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we explore how lifestyle statements can help you effectively tailor your campaign messaging to different social media platforms.
Ipsos and the online audience measurement body IAB Australia announce the launch of Ipsos iris, the new Australian industry standard for online audience measurement.
Tasneem Ali, Client Director at Ipsos presents an Ipsos iris UK case study that evaluates integrating sports online audience data into the online media buying and planning journey.
The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).