Ipsos iris UK is the UKOM endorsed solution for online audience measurement in the UK. Tasneem Ali, Client Director at Ipsos MORI presents an Ipsos iris case study that provides an overview of the sports category, key players and how to leverage your current audience to attract and grow audiences for other parts of your website. The case study also provides a deeper understanding of a publisher’s audiences and how to create higher loyalty and engagement to meet business objectives and grow the business further. It also showcases granular analysis of audiences by demographics and regions in detail.

The recording is now available to view here:

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