Ipsos iris GenZ Category Report: A deep dive into online behaviour and attitudes.
Ipsos iris GenZ Category Report: A deep dive into online behaviour and attitudes. GenZ born between 1997 and 2012 and now aged roughly 13 to 28 years old, grew up in an age when the internet and social media were already commonplace and these young people are rightly...
Ipsos iris Travel Category Report: A deep dive into online travel behaviour and trends
Ipsos iris Travel Category Report: A deep dive into online travel behaviour and trends Key findings from our new Travel Category Report are: GenZ and GenX most likely groups to increase travel activity Cost of living pressures favour growth in DIY / Home share...
Ipsos iris Retail Category Report: A deep dive into online shopping behaviour and trends
Ipsos iris Retail Category Report: A deep dive into online shopping behaviour and trends Three key findings from our new Retail Category Report are: Cost of living pressures are driving increased use of discount retail brands across all demos Retail apps are driving...
Ipsos iris Finance Category Report; a deep dive into online banking, insurance loans and more
The cost-of-living and housing are the top 2 issues facing Australians in 2024 Australians are feeling the financial pinch With 61% of Australians saying the cost-of-living crisis is the top issue facing the country, closely followed by housing & the economy, and...