Ipsos insights

Ipsos iris Finance Category Report; a deep dive into online banking, insurance loans and more

The cost-of-living and housing are the top 2 issues facing Australians in 2024 Australians are feeling the financial pinch With 61% of Australians saying the cost-of-living crisis is the top issue facing the country, closely followed by housing & the economy, and...

Ipsos iris UK Snapshot: Social Media Audiences

Ipsos insights

How do I leverage Ipsos iris lifestyle data to effectively customise a campaign for social media audiences? Ipsos iris has over 30 lifestyle statements available, allowing subscribers to go beyond the standard demographics and truly understand the motivations behind...

Ipsos iris UK Case Study: Supporting sports media planning and audience growth

Ipsos insights

Ipsos iris UK is the UKOM endorsed solution for online audience measurement in the UK. Tasneem Ali, Client Director at Ipsos MORI presents an Ipsos iris case study that provides an overview of the sports category, key players and how to leverage your current audience...

Attention 2.0

Ipsos insights

In 2018, Digital has found itself under the spotlight. Having received its fair share of positive and negative press, some preach the power of targeting whilst others will remind you that there is a lack of proven viewability. At Ipsos MORI we recognise that...