Ipsos iris Travel Category Report: A deep dive into online travel behaviour and trends
Ipsos iris Travel Category Report: A deep dive into online travel behaviour and trends Key findings from our new Travel Category Report are: GenZ and GenX most likely groups to increase travel activity Cost of living pressures favour growth in DIY / Home share...
Ipsos iris Retail Category Report: A deep dive into online shopping behaviour and trends
Ipsos iris Retail Category Report: A deep dive into online shopping behaviour and trends Three key findings from our new Retail Category Report are: Cost of living pressures are driving increased use of discount retail brands across all demos Retail apps are driving...
Ipsos iris Finance Category Report; a deep dive into online banking, insurance loans and more
The cost-of-living and housing are the top 2 issues facing Australians in 2024 Australians are feeling the financial pinch With 61% of Australians saying the cost-of-living crisis is the top issue facing the country, closely followed by housing & the economy, and...
Ipsos iris UK Snapshot: Social Media Audiences
How do I leverage Ipsos iris lifestyle data to effectively customise a campaign for social media audiences? Ipsos iris has over 30 lifestyle statements available, allowing subscribers to go beyond the standard demographics and truly understand the motivations behind...