Ipsos has partnered with OzTAM in a world-first for cross-channel audience measurement, with the integration of BVOD metrics into Ipsos iris, providing cross-channel video audience measurement across multiple devices and content types.
The integration of OzTAM’s data into Ipsos iris is a key innovation of the new IAB currency Ipsos iris and represents a significant world first industry collaboration between media industry measurement bodies.
For the first time, TV networks will be able to provide a complete audience sizing for their digital video and media assets in a trusted currency environment. It also allows media planners to combine and compare BVOD audiences across devices, including CTV, with the breadth of media brand audiences, inclusively measured by Ipsos iris.
Media owners and agencies will be able to view the incremental reach of BVOD audiences when added to web and app audiences, across all devices in the Ipsos iris platform. It will also enable direct comparisons of audience profiles across all devices and content genres for BVOD audiences, compared to both web and app audiences.
OzTAM’s BVOD data is sourced from OzTAM VPM (video player measurement) – Australia’s official measurement for BVOD content – with more than 16 million devices measured daily, across all connected devices including CTV, mobiles, tablets and lap-tops. IAB digital web and app audience currency, which launched in March last year, is sourced from Ipsos iris’ 8000 device, industry-recognised, multi-device, single-source panel.
For further information contact: support-au@ipsos.com