Ipsos iris expands into Connected TV

Ipsos iris expands into Connected TV

Ipsos has partnered with OzTAM in a world-first for cross-channel audience measurement, with the integration of BVOD metrics into Ipsos iris, providing cross-channel video audience measurement across multiple devices and content types. The integration of OzTAM’s...
Ipsos iris Reporting Interface

Ipsos iris Reporting Interface

Our intuitive and straightforward reporting interface covers the whole digital journey in one place and has a smarter design to help you make better decisions. The interface has two main functions: daily dashboard and report types. Watch the video which demonstrates...
Tagging Starts Here

Tagging Starts Here

Ipsos invites all publishers to tag their digital assets to guarantee accurate measurement within Ipsos iris, the new solution endorsed by IAB Australia as the industry standard for Australian online audience measurement Why tag?  Taggingwill help ensure that a...