Ipsos iris launches YouTube Connected TV audience data

How it works

Another world first for Ipsos iris with the launch of YouTube connected TV (CTV) audience data in collaboration with Google and IAB Australia.  The release of YouTube CTV audience data in Ipsos iris will, for the first time, provide Australian media owners, agencies...

Ipsos iris Footprints: From awareness to purchase, understand the complete digital journey.

How it works

Pinpoint crucial digital touchpoints to understand the journey, from awareness to purchase. Download the Ipsos iris Footprints...

Ipsos iris expands into Connected TV

How it works

Ipsos has partnered with OzTAM in a world-first for cross-channel audience measurement, with the integration of BVOD metrics into Ipsos iris, providing cross-channel video audience measurement across multiple devices and content types. The integration of OzTAM’s...

Ipsos iris & CTV database release schedule 2024

How it works

Please find below the release dates for the Ipsos iris rankings and OzTAM database for...

Ipsos iris Product Guide

How it works

A detailed view of methodology, scope and inclusions. Download the Ipsos iris Product...

Ipsos iris User Guide

How it works

Reporting rules, how to source and common definitions.   Download the User...