The cost-of-living and housing are the top 2 issues facing Australians in 2024 Australians are feeling the financial pinch
With 61% of Australians saying the cost-of-living crisis is the top issue facing the country, closely followed by housing & the economy, and with the highest proportion of Australians within the last two years saying they’re finding it difficult or very difficult to manage their finances, the time has never been more apt to deep dive into the online behaviour of Australians in this category.
What you can expect to see in this report
In these tough economic times, the finance sector can take many learnings from Ipsos iris. It can provide the sector with a holistic view of where Australians are going for financial support and information, what apps /sites they consume and how engaged they are, who is more likely to be engaged, YOY and monthly trends, cross consumption (second choice and targeting) and rich competitive insights that can be used to drive better outcomes for Australians seeking financial support and guidance, and finding your brand’s unique selling points.
