Another world first for Ipsos iris with the launch of YouTube connected TV (CTV) audience data in collaboration with Google and IAB Australia. The release of YouTube CTV audience data in Ipsos iris will, for the first time, provide Australian media owners, agencies and advertisers with YouTube audiences alongside BVOD audiences from OzTAM and other digital video.
Ipsos iris, Australia’s online audience measurement solution since January 2023 and endorsed by IAB Australia, provides a transparent and comparable view of digital consumer behaviour to media owners, agencies, and advertisers, all without compromising user privacy.
The addition of YouTube connected TV (CTV) audiences delivers greater capabilities to analyse media content across key platforms across all main personal and household devices in one consolidated space, and against uniform demographics.
This means more accurate data, insightful analysis, and the ability to shape content strategy. As YouTube audiences continue to grow, publishers and broadcasters are evolving bespoke content strategies for the platform. To reflect this growth, Ipsos iris will break out YouTube measurement and report against 500+ audience attributes.
For further information contact: support-au@ipsos.com