Ipsos iris UK is the UKOM endorsed solution for online audience measurement in the UK. Tasneem Ali, Client Director at Ipsos MORI presents an Ipsos iris case study that provides an overview of the sports category, key players and how to leverage your current audience...
In 2018, Digital has found itself under the spotlight. Having received its fair share of positive and negative press, some preach the power of targeting whilst others will remind you that there is a lack of proven viewability. At Ipsos MORI we recognise that...
