Our insights
Australians get down to business in February: financial decisions fuel surge in finance-related online content – Ipsos iris data
24 March 2025 – More than 21 million Australians used a finance-related website or app in February
2025, as they got down to business and back to work and making financial decisions, with banking, insurance and loans leading the charge following the RBA’s interest rate reduction.
New year, new you: Aussies’ January health resolutions drive surge in health and fitness-related content – Ipsos iris data
24 February 2025 – More than 18 million Australians turned to a health-related website or app in January 2025, as they doubled down on their “get healthy” New Year’s resolutions, the latest Ipsos iris data has revealed.
Automotive category surges in December as readers research end of year sales and new model releases – Ipsos iris data
23 January 2025 – End of year car sales and research on new car models drove a surge in the audience numbers for the Automotive brands websites and apps category during December 2024, according to the latest Ipsos iris data.
Ipsos iris Retail Category Report: A deep dive into online shopping behaviour and trends
29 November 2024 – Cost of living pressures are driving consumer behaviour change in online retail. Our report identifies key trends and provides detailed market data across multiple retail categories.
The King’s visit, US election, and reality TV finales see the nation flock to online news – Ipsos iris data
22 November 2024 – Major news events and entertainment news continue to attract online audiences to news websites and apps, with King Charles and Queen Camilla’s Australian visit, the US election reaching its climax, and finales of reality TV shows fuelling that interest in October, according to the latest Ipsos iris data.
Footy grand finals and local and global political events dominate online news in September – Ipsos iris data
23 October 2024 – Too much sport is never enough for Australia’s online population, who moved on from the Paris Olympics and straight into the AFL and NRL grand finals, and while audiences did not reach the record highs of the last two months for online sports news consumption, footy and big global news events still drove readers to news websites and apps during September.
Australia’s stellar Paris Olympics medal run helps set record online sport viewing numbers – Ipsos iris data
20 September 2024 – Australia’s impressive medal tally at the Paris Olympics, including Rachael ‘Raygun’ Gunn’s polarising breakdancing performance, helped Aussie’ online sport consumption reach new records in August, the latest Ipsos iris data has revealed.
Ipsos iris Finance Category Report; a deep dive into online banking, insurance loans and more
27 August 2024 – With 61% of Australians saying the cost of living is the top issue facing the country there’s never been a better time to understand the online finance behaviour of Australians.
The 2024 Paris Olympics dominates Australian news and sport coverage in July – Ipsos iris data
22 August 2024 – The 2024 Paris Olympics dominated news and sport coverage throughout July, as Australians sought out all the excitement and results from the games, Ipsos iris data for July has revealed.
World politics and sport dominate reader interest in June – Ipsos iris data
22 July 2024 – The US presidential debate was a hot topic on news websites and apps during June, as Aussies sought out the latest updates on Donald Trump, Joe Biden and the 2024 US presidential campaign, Ipsos iris data for June has revealed.