Our insights
The great Australian dream: close to 14 million Australians used a home and property website or app in July, as people start to plan their next real estate move – Ipsos iris data
21 August 2025 – Australians have responded to the year’s reductions in interest rates and softening cost-of-living pressures to start planning their next real estate move, with nearly 14 million Australians using a home and property website or app in July, new Ipsos iris data has revealed.
Game on: nearly 17 million Australians played online games in June, as online gaming use continues to grow – Ipsos iris data
22 July 2025 – Australians are embracing online gaming in huge numbers, with nearly 17 million visiting a games website or app in June, new Ipsos iris data shows.
That’s entertainment: 21.8 million aged 14+ used entertainment sites and apps in May, with Gen Z’s leading the charge – Ipsos iris data
24 June 2025 – Australians love their entertainment, with 21.8 million, or 98% of the population aged 14+ using an entertainment website or app in May, and Gen Z is leading the charge, according to the latest Ipsos iris data.
Democracy debates, macabre mushrooms, compelling conclaves,Trump tariffs and everything in between: Australian news websitesand apps see audiences rivetted – Ipsos iris data
22 May 2025 – Major local and international news events, including lead up to the Federal election, the death of Pope Francis, the Erin Patterson mushroom trial, and US President Donald Trump’s tariff trade war, saw 21.3 million readers rivetted to Australian websites and apps, the latest Ipsos iris data for April shows.
The ides of March: An Oval Office confrontation, a cyclone called Alfred, and reality TV dramas see Australians flock to newswebsites and apps – Ipsos iris data
24 April 2025 – Several major local and international news events, including Tropical Cyclone Alfred
in Queensland, saw a surge in Australians turning to news websites and apps last month resulting in
a 4.3% rise in audience to 21.6 million people, the latest Ipsos iris data for March shows.
Ipsos iris Travel Category Report: A deep dive into online travel behaviour and trends
14 April 2025 – Real world travel data and digital behavioural data both point to a year of robust growth in Australians travelling overseas and domestically. Our report identifies key trends and provides detailed market data across multiple travel categories.
Australians get down to business in February: financial decisions fuel surge in finance-related online content – Ipsos iris data
24 March 2025 – More than 21 million Australians used a finance-related website or app in February
2025, as they got down to business and back to work and making financial decisions, with banking, insurance and loans leading the charge following the RBA’s interest rate reduction.
New year, new you: Aussies’ January health resolutions drive surge in health and fitness-related content – Ipsos iris data
24 February 2025 – More than 18 million Australians turned to a health-related website or app in January 2025, as they doubled down on their “get healthy” New Year’s resolutions, the latest Ipsos iris data has revealed.
Automotive category surges in December as readers research end of year sales and new model releases – Ipsos iris data
23 January 2025 – End of year car sales and research on new car models drove a surge in the audience numbers for the Automotive brands websites and apps category during December 2024, according to the latest Ipsos iris data.
Ipsos iris Retail Category Report: A deep dive into online shopping behaviour and trends
29 November 2024 – Cost of living pressures are driving consumer behaviour change in online retail. Our report identifies key trends and provides detailed market data across multiple retail categories.