24 February 2025 – More than 18 million Australians turned to a health-related website or app in January 2025, as they doubled down on their “get healthy” New Year’s resolutions, the latest Ipsos iris data has revealed.

23 January 2025 – End of year car sales and research on new car models drove a surge in the audience numbers for the Automotive brands websites and apps category during December 2024, according to the latest Ipsos iris data.

22 November 2024 – Major news events and entertainment news continue to attract online audiences to news websites and apps, with King Charles and Queen Camilla’s Australian visit, the US election reaching its climax, and finales of reality TV shows fuelling that interest in October, according to the latest Ipsos iris data.

23 October 2024 – Too much sport is never enough for Australia’s online population, who moved on from the Paris Olympics and straight into the AFL and NRL grand finals, and while audiences did not reach the record highs of the last two months for online sports news consumption, footy and big global news events still drove readers to news websites and apps during September.

20 September 2024 – Australia’s impressive medal tally at the Paris Olympics, including Rachael ‘Raygun’ Gunn’s polarising breakdancing performance, helped Aussie’ online sport consumption reach new records in August, the latest Ipsos iris data has revealed.

22 August 2024 – The 2024 Paris Olympics dominated news and sport coverage throughout July, as Australians sought out all the excitement and results from the games, Ipsos iris data for July has revealed.

22 July 2024 – The US presidential debate was a hot topic on news websites and apps during June, as Aussies sought out the latest updates on Donald Trump, Joe Biden and the 2024 US presidential campaign, Ipsos iris data for June has revealed.

25 June 2024 – As many Australians still battle with cost of living issues, the Federal and State Governments’ Budget announcements fuelled interest in News websites and apps during May, as readers sought trusted online content to understand the Budget implications on their lives, according to Ipsos iris data.

22 May 2024 – During April, breaking news events both locally and globally captured the attention of Australians across news websites and apps, reinforcing that digital websites and apps are an essential go to source for the big stories that impact the lives of Australians.

23 April 2024 – Australians sought out a mix of more light-hearted entertainment and sports news content to balance the serious news events occurring locally and internationally, according to the Ipsos iris data for March 2024.

22 March 2024 – As the cost of living crisis lingers, it was politics, tax cuts, wars and storms that drove consumption of Australia’s news websites and apps in February, according to today’s Ipsos iris data.

22 February 2024 – Despite the cost-of-living crisis, Australians are still keen to make holiday plans in 2024, with digital audiences for travel search notching up record numbers in January, according to Ipsos iris data.

22 January 2023 – The cost of living crisis in 2023 saw Australians flock to shopping websites and apps to hunt for value and convenience, with retail-related companies dominating audience growth in the top 100 consumer websites and apps in 2023, however Open AI, owners of ChatGPT, topped the list as consumers embraced AI technology, according to Ipsos iris data.

22 November 2023 – Spring is in the air which can only mean one thing – Australia’s love affair with housing begins, with 12.9 million people reading about homes and property in October, up 2.9% on the month prior, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by IAB Australia.

24 October 2023 – Major news events including high profile resignations, red carpet events for footy medals, and Rupert Murdoch’s retirement saw consumption of online news content rise by 0.6% to 20.2 million for the month of September, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by IAB Australia.

22 September 2023 – Australians’ love of all things sport reached new levels during August as the FIFA Women’s World Cup saw a record 14.4 million Australians flock to sports websites and apps, and the sports sections of news sites and apps, particularly young women, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by the IAB Australia.

21 August 2023 – Major news including sport such as the State of Origin and Ashes, the rental crisis, the Voice Referendum and entertainment related stories including the Logies and death of singer Sinead O’Connor, drove strong interest among Australians in July, with 20.1 million people using news websites and apps, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by the IAB Australia.

24 July 2023 – Major news continues to drive strong interest among Australians, with news events such as the Taylor Swift concert ticket frenzy, the missing Titanic submersible, sporting clashes including the State of Origin and the Ashes, and the tragic Hunter Valley wedding party bus crash, seeing 20.1 million people use news websites and apps during June, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by the IAB Australia.