Our insights
When too much sport is never enough: Young women lead online consumption of Women’s World Cup content as Matildas captivate Australians in August – Ipsos iris data
22 September 2023 – Australians’ love of all things sport reached new levels during August as the FIFA Women’s World Cup saw a record 14.4 million Australians flock to sports websites and apps, and the sports sections of news sites and apps, particularly young women, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by the IAB Australia.
Sport, rental crisis and entertainment saw more than 20 million Australians used a news website or app in July – Ipsos iris data
21 August 2023 – Major news including sport such as the State of Origin and Ashes, the rental crisis, the Voice Referendum and entertainment related stories including the Logies and death of singer Sinead O’Connor, drove strong interest among Australians in July, with 20.1 million people using news websites and apps, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by the IAB Australia.
More than 20 million Australians used a news website or app in June as Australians can’t shake it off with Taylor Swift ticket frenzy compelling online audiences – Ipsos iris data
24 July 2023 – Major news continues to drive strong interest among Australians, with news events such as the Taylor Swift concert ticket frenzy, the missing Titanic submersible, sporting clashes including the State of Origin and the Ashes, and the tragic Hunter Valley wedding party bus crash, seeing 20.1 million people use news websites and apps during June, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by the IAB Australia.
Major news events see more than 20 million people use a news website or app in May – Ipsos iris data
22 June 2023 – Major news events such as the King’s Coronation ceremony, the Federal Budget, the NRL State of Origin, the death of MasterChef judge Jock Zonfrillo, Eurovision and the Met Gala drove interest in News websites and apps, with 20.2 million people using them during May, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by the IAB Australia.
Easter and school holidays fuel interest in travel content with 16.9 million using travel sites and apps in April – Ipsos iris data
22 May 2023 – The Easter and April school holidays saw 16.9 million Australians aged 14+ use a travel website or app during April, according to Ipsos iris, Australia’s new digital audience measurement currency endorsed by the IAB Australia.
Time spent consuming sports content doubles in March – Ipsos iris data
27 April 2023 – The opening rounds of the AFL and NRL footy season saw time spent per person consuming online sports content double in March to 74 minutes on average a month, up from 35 minutes in February, according to Ipsos iris, Australia’s new digital audience measurement currency endorsed by the IAB Australia.
More than 20 million people used a news website or app in February – Ipsos iris data
21 March 2023 – More than 20 million (20.3 million) people used a news website or app in February, according to Ipsos iris, Australia’s new digital audience measurement currency endorsed by the IAB Australia.
Ipsos iris, Australia’s new digital audience measurement currency, launches today
6 March 2023 – Ipsos iris, Australia’s new digital audience measurement currency endorsed by the IAB, launches today, providing accurate data about the 21 million Australians aged 14+ who access a wide variety of digital content and services across Smartphone, PC/Laptop and Tablet devices.
Webinar recording | Building The Future: Ipsos iris, IAB Australia Endorsed Audience Measurement Information Session
Ipsos is excited to provide an update on what the launch of Ipsos iris, the IAB Australia endorsed solution for online audience measurement in Australia, means for the industry.
Ipsos iris UK Snapshot: Social Media Audiences
In a snapshot from the UK, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we explore how lifestyle statements can help you effectively tailor your campaign messaging to different social media platforms.