How it works

Ipsos iris Reporting Interface

Our intuitive and straightforward reporting interface covers the whole digital journey in one place and has a smarter design to help you make better decisions. The interface has two main functions: daily dashboard and report types. Watch the video which demonstrates...

Tagging Starts Here

How it works

Ipsos invites all publishers to tag their digital assets to guarantee accurate measurement within Ipsos iris, the new solution endorsed by IAB Australia as the industry standard for Australian online audience measurement Why tag? Taggingwill help ensure that a...

Tag Up and be Counted

How it works

Ipsos iris will be the new IAB Australia endorsed solution for online audience measurement.Ipsos iris has been designed for the needs of the industry; via a rigorous, simple and transparent single-source solution we’ll provide more frequent and granular data of online...

Tagging Apps with IAB Australia and Ipsos iris

How it works

Over the last decade, millions of apps have been made available for billions of users to download and enjoy. If you head to the app store on your phone and you can solve any one of my daily ‘problems’, from sleep tracking to step walking, and find others to indulge...