Ipsos iris launches YouTube Connected TV audience data
Another world first for Ipsos iris with the launch of YouTube connected TV (CTV) audience data in collaboration with Google and IAB Australia. The release of YouTube CTV audience data in Ipsos iris will, for the first time, provide Australian media owners, agencies...
Ipsos iris Footprints: From awareness to purchase, understand the complete digital journey.
Pinpoint crucial digital touchpoints to understand the journey, from awareness to purchase. Download the Ipsos iris Footprints...
Ipsos iris expands into Connected TV
Ipsos has partnered with OzTAM in a world-first for cross-channel audience measurement, with the integration of BVOD metrics into Ipsos iris, providing cross-channel video audience measurement across multiple devices and content types. The integration of OzTAM’s...
Ipsos iris Product Guide
A detailed view of methodology, scope and inclusions. Download the Ipsos iris Product...