Our insights
Major news events see more than 20 million people use a news website or app in May – Ipsos iris data
22 June 2023 – Major news events such as the King’s Coronation ceremony, the Federal Budget, the NRL State of Origin, the death of MasterChef judge Jock Zonfrillo, Eurovision and the Met Gala drove interest in News websites and apps, with 20.2 million people using them during May, according to Ipsos iris, Australia’s digital audience measurement currency endorsed by the IAB Australia.
Easter and school holidays fuel interest in travel content with 16.9 million using travel sites and apps in April – Ipsos iris data
22 May 2023 – The Easter and April school holidays saw 16.9 million Australians aged 14+ use a travel website or app during April, according to Ipsos iris, Australia’s new digital audience measurement currency endorsed by the IAB Australia.
Time spent consuming sports content doubles in March – Ipsos iris data
27 April 2023 – The opening rounds of the AFL and NRL footy season saw time spent per person consuming online sports content double in March to 74 minutes on average a month, up from 35 minutes in February, according to Ipsos iris, Australia’s new digital audience measurement currency endorsed by the IAB Australia.
More than 20 million people used a news website or app in February – Ipsos iris data
21 March 2023 – More than 20 million (20.3 million) people used a news website or app in February, according to Ipsos iris, Australia’s new digital audience measurement currency endorsed by the IAB Australia.
Ipsos iris, Australia’s new digital audience measurement currency, launches today
6 March 2023 – Ipsos iris, Australia’s new digital audience measurement currency endorsed by the IAB, launches today, providing accurate data about the 21 million Australians aged 14+ who access a wide variety of digital content and services across Smartphone, PC/Laptop and Tablet devices.
Webinar recording | Building The Future: Ipsos iris, IAB Australia Endorsed Audience Measurement Information Session
Ipsos is excited to provide an update on what the launch of Ipsos iris, the IAB Australia endorsed solution for online audience measurement in Australia, means for the industry.
Ipsos iris UK Snapshot: Social Media Audiences
In a snapshot from the UK, we show you how to utilise Ipsos iris data to drive impact for your business. In this article we explore how lifestyle statements can help you effectively tailor your campaign messaging to different social media platforms.
IAB Australia appoints Ipsos as the preferred supplier for digital audience data
Ipsos and the online audience measurement body IAB Australia announce the launch of Ipsos iris, the new Australian industry standard for online audience measurement.
Ipsos iris UK Case Study: Supporting sports media planning and audience growth
Tasneem Ali, Client Director at Ipsos presents an Ipsos iris UK case study that evaluates integrating sports online audience data into the online media buying and planning journey.
Attention 2.0
The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).